'Yours' improves the quality of content on the internet by getting people paid for creating good content, and for discovering good content.
'Yours' believes peer-to-peer payments are the missing piece in social media. The lack of payments are why the internet is filled with clickbait, spam, and fake news. People should be able to earn money directly from the people who support them. Not everything should be funded by third-party advertisers.
Furthermore, it allows everyone to get paid - not just the people who create good content, but also the people who discover, curate, edit and moderate good content. Everyone who contributes to high quality content should earn money for their work.